Direct mail postcards on a desk overlooking an airport ramp

Pillar 02 · Turnkey marketing

HangarDrop Campaigns

A complete 12-month marketing department for A&P and MRO shops. Six postcard drops, four social posts a month, and 90/30-day annual reminders — dispatched on a published calendar and fed by live HangarIntel owner data.

See the dispatch calendar Run the ROI numbers

What's included

Three engines, running all year

Every deliverable is produced, scheduled, and reported on by Saxton. Nothing lands on your desk except approvals.

6 postcards / year

Targeted direct mail

Designed, printed, and mailed to the 50 aircraft owners closest to your shop — sourced live from HangarIntel, not a stale purchased list.

50 nearest owners by base airport radius
Bi-monthly cadence, seasonal creative
Full design, print, and postage handled

4 posts / month

Hands-free social media

Custom Facebook and LinkedIn posts written for your shop's voice, scheduled and published without you touching a thing.

4 custom posts monthly per channel
Shop photos, work highlights, seasonal tips
Approval queue in your client portal

90 & 30 days out

Past-client service reminders

Every past customer gets touched 90 and 30 days before their annual expires — locking them into your RampReady program before a competitor calls.

Automated 90-day and 30-day sequences
Feeds directly into RampReady enrollment
Mail + email + optional SMS

The math

Two annual inspections pay for the year

Drag the slider to your shop's average flat-rate annual. Everything past break-even is pure MRR and profit.

Your average flat-rate annual inspection

$3,000

$2,500$3,500

HangarIntel service-exchange$299 / mo

HangarDrop add-on$199 / mo

Total program cost$498 / mo · $5,976 / yr

Break-even

2 annuals covers all 12 months

At $3,000 per inspection, winning just 2 jobs across the entire year pays for the full HangarIntel + HangarDrop program.

Win 5 annuals instead

+$9,024

Net profit after the entire year of marketing — before any avionics, parts, or RampReady recurring revenue.

Enroll my shop

Outside the program

Custom work billed at $124 / hour

Anything requested or required beyond the HangarDrop deliverables is quoted in advance and billed at a flat $124 per hour. No retainers, no surprise line items.

Common custom requests

One-off campaign creative outside the 6-drop calendar
Trade show booth graphics, banners, and handouts
Website copy, landing pages, and form builds
Photo/video shoots at your hangar
Custom list pulls, exports, and data cleanup
Brand refresh, logo work, and print collateral

Every custom job starts with a written hour estimate. You approve the hours before any work begins, and actuals are reported in your portal.

Estimate your custom project

6 hrs

1 hr40 hrs

Custom rate$124 / hr

Estimated project total$744

Request a custom quote

Dispatch calendar

Sample Dispatch Calendar

Postcards mail on a fixed bi-monthly cadence with art locked three weeks prior. Social runs weekly, and annual reminders fire 90 and 30 days before each past client's inspection expires.

January

Drop 01

Direct mail

Art approved Dec 15 · mailed Jan 6

In-home Jan 10–14

Social theme

New-year shop capacity + IA availability

Reminders

90-day notices for April annuals

February

No mail drop

Direct mail

Production window for Drop 02

—

Social theme

Squawk-of-the-month teardown photos

Reminders

30-day notices for March annuals

March

Drop 02

Direct mail

Art approved Feb 15 · mailed Mar 4

In-home Mar 8–12

Social theme

Pre-season pitot/static & transponder push

Reminders

90-day notices for June annuals

April

No mail drop

Direct mail

Production window for Drop 03

—

Social theme

Owner-assisted annual walkthrough

Reminders

30-day notices for May annuals

May

Drop 03

Direct mail

Art approved Apr 15 · mailed May 5

In-home May 9–13

Social theme

Summer flying prep + tire/brake specials

Reminders

90-day notices for August annuals

June

No mail drop

Direct mail

Production window for Drop 04

—

Social theme

Customer aircraft spotlight

Reminders

30-day notices for July annuals

July

Drop 04

Direct mail

Art approved Jun 15 · mailed Jul 7

In-home Jul 11–15

Social theme

Avionics upgrade season kickoff

Reminders

90-day notices for October annuals

August

No mail drop

Direct mail

Production window for Drop 05

—

Social theme

Behind-the-bay reel with your techs

Reminders

30-day notices for September annuals

September

Drop 05

Direct mail

Art approved Aug 15 · mailed Sep 4

In-home Sep 8–12

Social theme

Pre-winter inspection checklist

Reminders

90-day notices for December annuals

October

No mail drop

Direct mail

Production window for Drop 06

—

Social theme

Hangar-space & storage availability

Reminders

30-day notices for November annuals

November

Drop 06

Direct mail

Art approved Oct 15 · mailed Nov 4

In-home Nov 8–12

Social theme

Slow-season annual booking incentive

Reminders

90-day notices for February annuals

December

No mail drop

Direct mail

Next-year creative planning

—

Social theme

Year-in-review + thank-you post

Reminders

30-day notices for January annuals

Social output

A month of posts, written for your shop

Four posts per month per channel, drafted from your work photos and queued for one-tap approval in the client portal.

LinkedInWeek 1 · Tue 9:00 AM

Winter is coming to the ramp. Our IAs opened four additional annual slots for January at KPWA — owner-assisted welcome. Book the bay before the cold sets in.

#AircraftMaintenance #GeneralAviation #KPWA

FacebookWeek 2 · Thu 12:30 PM

Squawk of the month: a cracked exhaust slip joint we caught on a routine annual. This is why we borescope every cylinder — photos in the comments.

#SquawkOfTheMonth #ShopLife

LinkedInWeek 3 · Wed 8:00 AM

Avionics season is here. ADS-B, WAAS navigators, and audio panel swaps quoted this week get bench time before the spring backlog.

#Avionics #ADSB #Part145

FacebookWeek 4 · Fri 3:00 PM

Customer spotlight: N-number redacted, but this Bonanza left the hangar with fresh brakes, new tires, and a clean logbook entry. Blue skies, Jim.

#CustomerSpotlight #Bonanza

Flowing into the Media Hub

HangarDrop will soon merge directly into the Saxton Aero Media Hub — making it a one-stop shop for all your marketing needs. Expanded offerings will include YouTube setup, hangar video shoots, shop features, and sponsored segments produced alongside your postcard and social calendar. Custom production time bills at the same $124/hr rate plus expenses.

Preview the Media Hub

HangarDrop runs on HangarIntel

The mailing list isn't purchased — it's generated from live FAA registry data, filtered to the owners physically closest to your hangar door.

Explore HangarIntel

Enroll

Start your program

Pick monthly or annual billing — annual gets one month free. Have a coupon code from us? You can enter it at checkout.

Subscriptions from $249/mo

HangarDrop

Turnkey shop marketing

$249 / month

Save $248/yr with annual

Postcard drops, social media, and past-client reminders for your shop.

6 targeted postcard drops per year
Design, print, and postage handled
4 social posts per month
90-day and 30-day annual reminders

Annual billing · get 1 month free

Best Value

Combo Pack

HangarIntel + HangarDrop

$499 / month

Save $509/yr with annual

HangarIntel market intelligence plus the full HangarDrop program.

HangarIntel market intelligence
Full HangarDrop marketing program
6 targeted postcard drops per year
4 social posts per month
90-day and 30-day annual reminders

Annual billing · get 1 month free

Secure checkout · coupon codes accepted · 30 days’ cancellation notice. Subscription Terms & Conditions